In 2024 alone, Google made seven major changes to the way it ranks content and how its algorithm operates. So, it’s no wonder growing your business online can often feel like a game of Whack-A-Mole. Despite the constantly shifting landscape of SEO, blogging for business has remained one of the most valuable tools for online growth.
At Blog Heads, our team of expert SEO copywriters have been helping businesses tap into the benefits of blogging for years. We’ve watched first-hand as companies transform their digital presence through consistent, strategic blogging—and in this article, we’re going to let you in on some of our secrets.
What Is A Business Blog?
A business blog is a dedicated section of your company website where you regularly publish content related to your industry, products, services, and expertise. Unlike personal blogs that might focus on hobbies or lifestyle content, a business blog serves a strategic purpose: to attract, engage, and convert potential customers.
Your business blog is an important part of your marketing strategy, customer service, and brand identity. It’s not just a collection of articles—it’s a powerful business tool that works around the clock to build your online presence.
Why You Should Be Blogging As A Business
If you’re wondering ‘Does my business need a blog?’ the simple answer is yes. A whopping 77% of internet users read blogs regularly, so a high-quality blog is one of the most effective ways to get your business noticed. Additionally, a study by Hubspot found that companies that prioritise blogging are 13 times more likely to achieve a positive return on investment from their marketing efforts. So, if you want to grow your business online, blogging is a great place to start.
Benefits Of Blogging For Businesses
Still not convinced? Let’s break down the six key benefits that make blogging for business an absolute must-have in your digital marketing arsenal:
1. Increase Website Traffic
Quality blog content brings more organic traffic through relevant, high-quality content that your audience actually wants to read. Hubspot research showed that sites with blogs get 55% more traffic than sites without blogs—even if there are no readers! How? Because each blog post creates another indexed page on your website, giving search engines more content to crawl and opportunities to rank.
2. Build Domain Authority
Google loves businesses that consistently publish high-quality content. With more quality content comes greater trust from search engines, and with greater trust comes higher rankings on results pages. Companies that blog receive 97% more links to their website, significantly boosting their domain authority.
3. Become a Trusted Voice Among Your Competitors
Search engine results pages have become SWAMPED with spammy content. Stand out and establish yourself as an authority in your industry with consistent, insightful, and valuable content. 70% of customers want to get to know businesses through their blogs, so make sure you show them your best face.
4. Drive Conversions
A well-written blog doesn’t just inform—it persuades. By addressing pain points, answering questions, and providing solutions, your blog posts guide readers further down your sales funnel. Businesses with blogs generate 67% more leads per month than those without. Each post is an opportunity to include strategic calls-to-action that convert casual readers into paying customers.
5. Build Brand Personality
Your blog is the perfect platform to showcase who your business truly is. While your website’s main pages might focus on products and services, your blog allows you to inject personality, share your company values, and connect with your audience on a more human level. Companies with distinctive, authentic voices stand out in crowded markets— when customers feel connected to brands, 57% will increase their spending.
6. Evergreen Content
Unlike other marketing methods like email newsletters and social media content, blog posts continue to draw in traffic days, months, and years after they’re published. A well-crafted, SEO-optimised blog post is the gift that keeps on giving, delivering value long after you hit “publish.” Research shows that 61-80% of blog traffic comes from older posts.
Business Blog Examples
Let’s look at three examples of businesses that have mastered the art of blogging for different strategic purposes:
NerdWallet
NerdWallet has built an empire on the back of their blog. What started as a small financial advice blog has grown into a billion-pound company. Their success secret? Comprehensive, expert-driven content that answers the financial questions their audience is searching for. They’ve mastered the art of providing genuine value while subtly promoting their comparison tools and financial products.
Patagonia
Patagonia doesn’t just sell outdoor clothing—they sell a lifestyle and a set of values. Their blog, “The Cleanest Line,” focuses on environmental activism, outdoor adventures, and sustainability. This approach attracts not just customers but loyal followers who share their environmental values. Their blog has become a key part of their brand identity, helping them stand out in a crowded retail market.
Shopify
Shopify’s blog is a masterclass in helpful content marketing. They consistently produce detailed guides and resources for entrepreneurs and online store owners—exactly the people who might use their platform. By positioning themselves as helpful experts rather than just a service provider, they’ve built trust with their audience and driven significant growth. Their blog receives millions of visitors monthly, many of whom quickly become Shopify customers.
How To Start Blogging For Business
At this point, you might be thinking, “This sounds great, but how do I actually get started?” Well, while we could give you a 10-step guide to DIY business blogging, we’ll be honest—effective business blogging requires significant time, expertise, and consistent effort.
To create a business blog that actually delivers results, you need:
- A comprehensive content strategy aligned with your business goals
- Skilled SEO copywriters who understand your industry and audience
- Keyword research to ensure your content reaches the right people
- Consistent publishing schedule (most businesses fail here)
- Content promotion across various channels
- Regular performance analysis and strategy adjustments
If that sounds overwhelming, you’re not alone. Many business owners start blogs with the best intentions, only to abandon them when they realise the level of commitment required. In fact, 66% of blogs have already been abandoned due to the workload they bring.
That’s why many businesses turn to Blog Heads for our professional blog management services. Our experts will handle your content strategy, creation, and optimisation, so you can reap all the benefits of business blogging without devoting precious time and resources.
Blogging For Business With Blog Heads
Throughout this article, we’ve explored the tremendous potential that blogging holds for businesses looking to grow online. From increased traffic and higher search rankings to enhanced brand authority and long-term lead generation, the benefits are simply too significant to ignore.
At Blog Heads, our team of experienced SEO copywriters and blog marketing specialists understand the unique challenges businesses face when trying to maintain a high-performing blog. We’ve developed a streamlined approach that delivers exceptional results without the headaches of in-house content creation.
Our complete blog management service takes care of everything—from strategy development and topic research to content creation, optimisation, and performance tracking. We become an extension of your team, creating content that sounds authentically like your brand while incorporating the technical elements needed for search engine success.
Ready to transform your online presence with a business blog that actually works? Let’s chat! Set up a discovery call with Blog Heads today, and let’s discuss how our blog marketing services can help your business reach new heights online.
